FOR IMMEDIATE RELEASE
February 6, 2006
Contact: Linda Traynor:
559-455-5753, ltraynor@radiobilingue.org

 

Radio Bilingüe Reaches New Audiences in Fast-Growing Latino Areas

(San Francisco, CA.) Radio Bilingüe, the Latino public radio network, is pleased to announce the launching of its flagship services Línea Abierta and Noticiero Latino in rural areas where the Latino population experiences its fastest growth. Tens of thousands of Spanish-speaking audiences, primarily in underserved areas of the South, can now have access to critically-needed news and talk shows on health care, education, immigration law, cultural arts and civic affairs.

The new listeners are part of the audiences of the following newly-affiliated public stations:

WCOM, which broadcasts from Chapel Hill and Carrboro, North Carolina.

WOMA, Radio Omega, serves Lebanon County and other areas of Pennsylvania.

WUSM, owned by the University of Southern Mississipi, is based in the city of Hattiesburg, MS , and reaches surrounding communities.

WRFU serves the twin cities of Urbana-Champaign in Illinois.

By complementing their programming with Radio Bilingüe’s offerings, these stations are providing the only informational broadcast service available for Spanish-speaking audiences in some areas, while at the same time helping them get connected with audiences elsewhere around the country.

Through Radio Bilingüe's satellite service, the new audiences are now receiving compelling talk shows, news stories and feature reports on a wide array of topics, including a news initiative to engage immigrants in the national dialogue and debate on immigration reform. Another stream of information encourages farm workers to follow healthy lifestyles and access basic health care services. One more news-desk initiative seeks to transform Latino listeners from vulnerable residents into informed environmental players in current efforts to clean the air in the highly-polluted areas where they tend to live.

Almost in its eleventh year on the air, Línea Abierta continues to be the first and only live talk show on Spanish-language radio that has continuously served audiences with engaging shows designed to inform, educate and address issues that improve the lives of Latinos.

Línea Abierta currently airs on 56 stations (34 in the U.S., 20 stations in Mexico and 2 in Puerto Rico.) The talk show service is a production of Radio Bilingüe and its satellite service, Satélite Radio Bilingüe, the national Latino public radio network with headquarters in Fresno and San Francisco, CA.

Through Satélite Radio Bilingüe, the non-profit organization distributes news, information and musical programming to radio affiliates throughout the U.S., Puerto Rico and Mexico. Radio Bilingüe also has a live audio service online at www.radiobilingue.org.

Funding for this service was provided in part by The Corporation for Public Broadcasting, The California Endowment, The Evelyn and Walter Haas, Jr Fund and The James Irvine Foundation.

 

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